I recently engaged in a recruitment drive for softball players. We were a couple players short for an upcoming game so I picked up the phone and called 9 guys I knew were potential subs. I reached two who told me they already had obligations. I left voice mail...

To write sleek copy that makes an impact in your advertising/marketing material, start by writing in an active, rather than a passive voice. It will make your copywriting clear, direct, and easier to read. This is, after all, the goal in marketing communications.   So...

This short post is simply for the purpose of including the code CYGYUTRR9F6N that was assigned to me by Technorati as part of its blog claiming process. Hopefully, once I’m recognized by Technorati, I can officially join the millions of other blogs in the blogosphere...

I recently rented a piece of equipment at a small U-rent store strategically located in the front of a large Home Improvement store. While finalizing the transaction, I realized the equipment would fit in the trunk of my car, but I wouldn’t be able to completely close...

In a difficult economy, we’re all trying to stretch budgets. So I understand why people hesitate to hire a professional, freelance copywriter for their advertising and marketing campaigns. Although most freelance copywriters write quickly, those creative exercises...

I voted against allowing casinos into the state in our last election. Why? I don’t see the value of a place where you hand over cash to hold a hand of cards. And playing for double or nothing generally means you’re about to lose your shirt and your pants. Strips away...

I find the new Smart car intriguing. By that I mean it is an impressive engineering feat, a welcomed relief in fuel economy, and even cute…in an adorable, dirty diapered, baby sort of way. But don’t ask me to ride in one. I’m intrigued, not suicidal.  First, when I...

A recent article in my local community paper reported that the U.S. Postal Service may close the post office branch conveniently located in our neighborhood. A bummer. I drive past it frequently and often make quick stops to mail letters and buy stamps. I even like...

The problem with writing words is that words commit me to nothing. They don’t necessarily communicate my real thoughts, values and beliefs. They don’t always reveal what I consider important. They don’t always represent who I really am.  However, my behavior says a...

Customer service is important. And in a highly competitive environment characterized by a slow economy, it is paramount to survival. Customers know this and can abuse their power. Tell me what you think about this story: I was writing website content for a customer. I...