A client of mine was recently asked to write a guest article as an expert in her field for an industry blog. The blog has a faithful audience within its niche and since they are potential customers she felt the visibility she would gain from it made it a worthwhile...

My friend Ken called me a few days ago to share bad news. The doctor told him he has incurable cancer. No particular time frame was mentioned and of course, there are counter measures to take. But it’s clear that from now on, Ken will fight a battle. As we talked, I...

One Saturday afternoon after completing a number of chores and miscellaneous projects around the house, I settled on the couch with a book. I was satisfied that I had met my work quota for the day. My wife walked by, glanced out the window, and mentioned that the...

It’s in the Declaration of Independence. Along with life and liberty, I have an unalienable right to the pursuit of happiness. Hmm. Seems like most of my time is spent in the pursuit. Actually achieving it…and enjoying that illusive American Dream…is an ongoing quest....

I recently engaged in a recruitment drive for softball players. We were a couple players short for an upcoming game so I picked up the phone and called 9 guys I knew were potential subs. I reached two who told me they already had obligations. I left voice mail...

To write sleek copy that makes an impact in your advertising/marketing material, start by writing in an active, rather than a passive voice. It will make your copywriting clear, direct, and easier to read. This is, after all, the goal in marketing communications.   So...