Some people claim Jesus was a great salesman. But I think he was the worst marketer ever.
I’ve been a professional copywriter for 25 years. I’ve written the words…
Simple… Easy… and convenient…
Probably, like a bazillion times in every form of media invented. Except maybe stone tablets.
I’ve been a follower of Jesus Christ even longer. Not just a once a week church goer. But one who studies and applies his teachings to everyday life and leads my family on the same path.
Okay, I regularly fail in my efforts. Still, I press on with an intentional, Spirit-led focus.
So when I read material that extols Jesus as a great marketer or salesman, I don’t get it. I think he was terrible at marketing.
The worst marketer ever
Why?
Because nothing about my life as a Christ-follower has been simple, easy or convenient. Nor did Jesus use those words in his marketing efforts. Or try to persuade people to follow him.
He proposed the opposite.
Sure. Christianity offers one really attractive benefit statement—the hope of eternal life. But it’s an open ended invitation. You can always play the odds, risk it and put that decision off to the last minute.
Beat the buzzer, as they say in sports. And enjoy the best of both worlds. But that’s a separate discussion.
Bad Recruiting Statements By The Worst Marketer Ever
Here are some of Jesus’ marketing statements recorded in scripture:
Anyone who loves their father or mother more than me is not worthy of me; anyone who loves their son or daughter more than me is not worthy of me. –Matthew 10:37
Then you will be handed over to be persecuted and put to death, and you will be hated by all nations because of me. –Matthew 24:9
Then he said to them all: Whoever wants to be my disciple must deny themselves and take up their cross daily and follow me. –Luke 9:23
In the same way, those of you who do not give up everything you have cannot be my disciples. –Luke 14:33
The point being…
Following Jesus involves costs.
Wow. Really? Well, sign me right up.
But wait, there’s more!
Sorry, couldn’t help myself.
There’s also, no simple, provable and easy answer on why you should sign up for it. I think God planned it that way.
For me, it has been a challenging journey with some costs. Fortunately, not the ultimate cost some have paid.
Why Follow The Worst Marketer Ever?
On the positive side, I’ve enjoyed some of God’s pretty cool promises.
So why spend a professional career as a marketer myself? Why persuade people to buy products and services that are simple, easy, and convenient and live a life following someone whose marketing message offers the opposite?
Because there’s something undeniably compelling about Jesus. Something authentic, real and genuine. Something that tells me following him is worth it. That he’s worth it.
And it demands a response. First, a decision of belief. Followed by acts of faith.
Most people will probably agree it includes one or all of them.
But where do they come from? Blessings randomly sprinkled from heaven? A successful enterprise? An enlighten state of being?
Or maybe something you do? Like giving back to the community or pampering yourself with a soothing hot tub after the kids are in bed?
Because if these words spoken by Jesus Christ are true, then why are so many people miserable? Why is Christmas saturated with sentimental feelings, and yet, the highest point of suicides during the year?
It’s often a time we turn to faith for answers. So as you reflect on life’s deeper meanings during this Christmas season and perhaps your own quest for the abundant life, here are some thoughts to consider.
To Find An Abundant Life Seek a Reliable Source of Faith
I believe happiness and joy are universal gifts from God that are available to everyone regardless of your belief system. Purpose you discover. Contentment you learn.
And we’re all turning to something in our search for them.
What is it for you? Is it proven? Reliable? Authentic? This is where you start.
And as you search, keep this principle in mind: Intangible rewards come from an intangible source. I think this is where many people go wrong.
They pursue the tangible—like money—to gain the intangible—like happiness. But it only leads to what king Solomon calls chasing after the wind. You can’t get there because the two run on parallel tracks.
Of course, there are many intangible paths to choose from. Which is the right one? And how can you know?
I’ve chosen Christianity as the most unique among all religions, paths to enlightenment and sources of happiness, peace, contentment and purpose. I talk more specifically about what makes it unique in my e-book, Christianity for the Average Joe. Check it out for a conversational explanation of what the Christian faith is all about.
Jesus Christ, its founder, claims to be God and the source of abundant life. Something only he offers. An exclusive claim and a big one at that.
Was he egotistical or self-delusional? And does he deliver?
Well, his path is not all that attractive to a contemporary mindset. It features denying yourself, following him and obeying his commands. So not only is he crazy, you’re a little crazy to follow him.
Which maybe explains why there’s not a bigger crowd following him today.
Even though I don’t think happiness, peace, joy, contentment and purpose are exclusive to following Jesus, he enhances them. Drives them deeper into my life. And builds in a resiliency that flourishes even through life’s ups and downs.
To Find An Abundant Life Embrace a Life Long Faith Journey
If you prefer something rational, materially rewarding or more inward and mystical, forget Jesus. Following him is the opposite of all that.
It’s a faith journey that’s outward focused—an approach radically different than every other religion and spiritual teaching. A formula that lives out his practical instructions in a community of believers.
Rather than a short-term fix, it’s a long term solution. And that’s what you should look for. Something that endures for a lifetime in the realities of a confusing world.
Contrary to some opinions, Christianity doesn’t have all the answers. There’s a daily struggle with doubts and your own, imperfect humanity. But there’s also an unexplainable, redemptive and personal presence that empowers and transforms you from the inside out.
And along with the other intangibles of happiness, joy, contentment and purpose, you find the most elusive, yet powerful expression on earth…hope. In this, Christianity stands alone.
To Find An Abundant Life Pursue a Faith that Keeps Pleasure in Proper Perspective
Ever watched a TV or movie scene where someone stumbles across the desert, dying of thirst and sees an oasis in the distance, but when they get there it’s a mirage?
That’s how pleasure is.
Like happiness and joy, I believe it’s a universal gift from God for our enjoyment. And when exercised and moderated within its design enhances joy, happiness, peace and contentment.
But ignore the instructions on proper use and what is intended as wholesome and sweet quickly turns unwholesome and sour. Followed by emptiness…longing…even bondage.
Pleasure seduces and allures with its charm. But when experienced only for its own sake, is a mirage. Another dead-end path to happiness and joy that leaves you feeling cheated and empty.
It contributes to and is part of an abundant life. But is unsatisfying by itself.
I guess, when you get down to it, the abundant life is so much of what so few of us want to pursue. And therefore, find it elusive. Always beckoning…and just out of reach. When it’s right in front of us all the time.
I wish you the best in your search. And hope you enjoy an abundant life and meaningful experience this Christmas season.
A Church intramural sports league is a great way to engage young men and women in your church. Here are three advantages an intramural league offers over an inter-church sports league.
The Difference Between an Inter-Church & Intramural Sports League
Let’s be clear on the difference between an inter-church and intramural league.
In an inter-church league, you form a team—like basketball, softball, volleyball, etc.—from within your church and compete against teams from other churches in your community.
The league is a joint effort among participating churches and is led by representatives from each church.
An intramural league is formed by creating teams from within your congregation. It offers three advantages over an inter-church league.
A Church Intramural Sports League Engages More People
In an Inter-church league, you’ll engage 10 people on your basketball and volleyball team and around 15 for softball. And there’s competition on who makes the team roster and plays.
But in an intramural league, multiply 10 players per team times 4- 8 teams and you engage 40-80 people! So there’s room for everyone that wants to play.
The task of engaging that many people may even sound a bit daunting.
Competition releases the warrior side in men. Rather than discourage it, I plan for and even promote a competitive league environment. But it must be managed.
It’s difficult to exercise control over coaches and players from other churches in an inter-church league. But the players and coaches in an intramural league are your church members.
You recruit and direct the coaches, establish the direction and set expectations of behavior. And you’re the authority who enforces expectations and maintains accountability.
An Intramural Sports League Promotes Community
When different churches compete against one another, the “my church is better than your church” mentality is always present.
But in an intramural league, everyone is from the same church. You worship, pray, study, and serve together.
We also strategically plan fellowship opportunities during and at the end of the season to promote unity.
Even though you play hard, and perhaps, become a little testy in the heat of competition, it’s easier to let it go after the game because there is a greater sense of unity.
So now that you understand the advantages of an intramural sports league and the potential for engaging people in church life, why not start building your own intramural sports league?
About Chip Tudor:
Chip Tudor is an author, blogger and professional writer. He publishes books, humorous Christian drama, and thought provoking blogs from a Christian worldview.This blog is originally published here.
Want to build intramural sports leagues in your church?
I built an entire intramural sports league ministry that included basketball, volleyball, softball, golf, running, and aerobics classes that engaged several hundred people within our congregation qne reached into our local community. This book walks you through the entire process.
A reasonable approach to Christian faith. Is the Christian faith the complete opposite of intellectual reason? I don’t think so and here’s why.
A reasonable approach to Christian faith. They are more similar than you think.
Some claim that Christian faith and intellectual reason are mutually exclusive. But I think they actually work together.
Let me explain.
The argument that pits faith against reason generally goes like this: Christian faith is a subjective, religious experience that is based on little or no evidence.
Reason on the other hand, involves facts. And it logically follows the evidence to intelligently reach a conclusion.
In short, faith is subjective and reason is objective.
Now I will be the first to admit that faith is subjective in nature. There’s no getting away from it. But at the same time, an honest discussion of Christian faith must include the OBJECT of its faith—Jesus Christ.
A reasonable approach to Christian faith. Jesus Christ is the object of our faith.
When Christians talk about faith, they talk about faith in Jesus Christ. And Jesus Christ is a historical figure. A real person. The things He said and did are recorded by eye witnesses. So the details around His birth, the miracles He performed, the claims He made, His death by Roman crucifixion, and the disappearance of His body from the grave are all confirmed facts. They are all evidence for you to consider.
It’s where reason comes in.
And there is all kind of literature for you to explore and reason through—Scriptural as well as non-religious, historical documents.
Anyone that is truly committed to intellectual integrity should at least understand what Christianity is about before dismissing it. Why not start with a general overview of its basic beliefs? You’ll find an easy to read explanation of them in the book, Christianity for the Average Joe.
Of course, no matter how convincing or unconvincing you consider the evidence, there won’t be enough proof either way.
You’ll have to make your decision based on faith. And so my definition.
Christian faith is the place you stand between what you know and believe.
There is a lot of information about Christianity for you to explore. A lot of evidence to reason through. But ultimately it comes down to faith. That’s where you’ll have to stand to make your final decision…to believe.
Yes…faith is subjective. And yes…it is an experience. One that leaves you forever changed.
About Chip Tudor:
Chip Tudor is an author, blogger and professional writer. He publishes books, humorous Christian drama, and thought provoking blogs from a Christian worldview.This blog is originally published here.
Enjoy Humorous Christian Books?
The whale image used for this blog is a cartoon illustration out of my book Family Stew. Each chapter begins with a professionally drawn, cartoon illustration. It’s a collection of stories from the days of our young family along with summary thoughts from a Christian perspective.
Individual responsibility: Building your part of the wall. We’ve become a nation of bailouts. And it bothers me. Because the willingness to work, accept individual responsibility and take personal initiative is what makes us distinct.
Take that away…expect the government to solve problems…and we become a docile herd of cattle awaiting care. On the up side, the herd offers a care free life. On the down side, it may lead to slaughter. Which means you’re putting your life at steak.
Okay. I admit. The world is full of complex social issues and there is no single answer. But there are answers and perhaps, some of them are straightforward. Here are some thoughts on the story in Nehemiah 3:15-5:13.
Individual responsibility: Building your part of the wall. The story background.
As a nation, the Jews were in exile. The wall around their great city, Jerusalem, had been torn down. A symbol of security and their once, proud heritage…gone.
The Prophet, Nehemiah sought to rally the nation. And he decided to accomplish this by repairing the wall around Jerusalem. A monumental task that would require massive resources, skill, and organization.
But how?
Individual responsibility: Building your part of the wall. When communities work together.
So who is in charge? That’s the first question we ask today. And the answer is usually someone else. Like the government. But that’s not what Nehemiah did. Instead, he encouraged homeowners and people in the neighborhood to take charge of rebuilding the wall section near their home!
But wait, you say. Where’s the government oversight? The professional engineers? Who’s checking the specifications? Handling inspections? And what about the unions?
It was a ridiculous idea even in that day and their enemies living in the surrounding areas laughed at and mocked them. But the Jews ignored it. They formed work groups based on common interests and geography that took responsibility for rebuilding different parts of the wall. And little by little, section by section, neighborhood by neighborhood, the wall went up.
It probably required extensive cooperation between neighbors and within the communities. Materials and supplies were sourced. Measurements between sections matched. Knowledge and tools shared. But each group took responsibility for rebuilding a particular section of the wall.
Individual responsibility: Building your part of the wall. When you do the work you reap the benefits.
And as progress continued the taunting enemies grew worried. They even considered a military attack to stop the construction. So the Jews buckled on their swords, posted sentries, and kept on working.
Nehemiah 6:15 records: “And the wall was completed in 52 days and the surrounding nations were afraid and lost their self-confidence, because they realized that this work had been done with the help of our God.”
Okay, so couldn’t take all the credit. Because they were aided by God. And scripture if full of miracles when people exercise faith in God. But when God’s people take individual responsibility and collective action, amazing things can happen.
I think it illustrates an important principle: Great communities, organizations, and nations are not the result of a massive effort from the top down. But a groundswell of personal effort, community support, and enterprise from the bottom up.
Each of us taking individual responsibility for a section of the wall. United as one nation under God.
About Chip Tudor:
Chip Tudor is an author, blogger and professional writer. He publishes books, humorous Christian drama, and thought provoking blogs from a Christian worldview.This blog is originally published here.
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