It’s easy to talk about us. Expressing personal thoughts, feelings and experiences is what we do with the greatest sense of comfort. The same is true for your business. You have a thorough understanding of your products and services. You can go on and on describing...

For a particular writing assignment I enlisted the support of an associate. I had worked with her before so I knew she was both skilled and professional. However, during the project I realized we had a different perspective that undermined our ability to work...

When writing for print material, I usually focus on copy and don’t concern myself with the visual aspect. That’s because I know a skilled graphic designer will take my content and build a visual theme around it. Writing video scripts however, is a different matter....

I am most impressed by writing that makes a point clearly, succinctly and in language that is appropriate to the audience. If you’re writing an article that’s targeted to plumbers, it’s okay to use terminology common to the industry with little or no explanation. It’s...