Search Engine Optimization (SEO) is the internet buzz word of the day. It has to do with the various manipulations by which you achieve the highest ranking in search engine results. In other words, when someone conducts a Google search and types in words related to your business, your name comes up on the first page. A daunting task when you consider there thousands of companies all competing for the top position. And many companies spend thousands of dollars to get there.  Is there any hope for you? Read on for the answer.  Experts I talk to say there are 2 sides to search engine optimization. The first is the technical side. It involves algorithms, Meta tags and other back-end IT programming features that make your website friendly to search engines spiders. This I know nothing about.   The other side has to do with content writing. The goal here is to position certain keywords related to your business within your written content. This text is also searched by the spiders that grab your keywords and assign you a ranking. Writing content I do know something about. I decided to prove it.   I wrote an seo article titled: Comedy copywriting—funny or not here I come and submitted it to several online article directories. My bio and website link appear at the bottom of the article so that a reader can follow it back to my site. You’re required to follow certain guidelines so there’s an editorial review that your article must pass before it’s actually listed on the directory. After a few days I received notification from one directory that my article had been approved and was posted online. A few days later a second directory notified me the article was posted on their directory as well.  It was very satisfying to visit the sites and see the article online. But then came the real test. How well would it rank in search engine results when I typed in certain keywords? I typed the words “copywriter, humor” in a Google search. My article came up as #15 on page 2. Hey, not bad I thought. I then typed in “copywriter, comedy” and my jaw nearly hit the floor. My article was #1! I could hardly believe it. I kept repeating the search with the same results.   A few days later, my ranking on “copywriter, humor” searched was bumped down to #17 but “copywriter, comedy” still held #1. Then I received notification from a third article directory that they too had published the article. So I checked it again this morning. At the time of this writing, when you type in the keywords “copywriter, humor” the article ranks #5 on page one of a Google search. On a search of “copywriter, comedy” the article ranks #1, #2 and #3 in consecutive listings. Does that answer your question?


Chip Tudor is a freelance copywriter, published author, playwright and pastor. He publishes drama at, books on, and articles on his blog.

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