As a freelance copywriter, the writing part of an assignment is only one aspect of your business. You also have to market yourself to land the job and collect payment when it’s complete. Attention to customer service is the glue that holds everything together and...

In marketing my freelance copywriting business, I communicate regularly with clients and potential clients through various professional online networks, social media channels and e-mail. I’d rather meet with people over a cup of coffee. It would be much less...

A customer told me he was unhappy with my copy because he felt it didn’t make his company look as good as the competition. He said, and I quote: “in this business image is everything.” Then he proceeded to stiff me on the balance of what he owed even though he’s still...

There are several writer sites on the Internet I visit regularly to check out freelance writing opportunities. I’m not sure why. Perhaps it’s force of habit. Maybe the undying hope that I’ll land my dream assignment writing from a beach in Hawaii. Most likely however,...

Several years ago I had an ongoing writing gig for the local newspaper. It sponsored a special real estate section in the Sunday edition that featured a number of available properties. My job was to visit those properties and write up a review that appeared in the...

It’s easy to talk about us. Expressing personal thoughts, feelings and experiences is what we do with the greatest sense of comfort. The same is true for your business. You have a thorough understanding of your products and services. You can go on and on describing...

For a particular writing assignment I enlisted the support of an associate. I had worked with her before so I knew she was both skilled and professional. However, during the project I realized we had a different perspective that undermined our ability to work...

When writing for print material, I usually focus on copy and don’t concern myself with the visual aspect. That’s because I know a skilled graphic designer will take my content and build a visual theme around it. Writing video scripts however, is a different matter....