- Established herself as an authority
- Reached an audience of potential customers
- Promoted her business at the end
- Gained free advertising
A client of mine was recently asked to write a guest article as an expert in her field for an industry blog. The blog has a faithful audience within its niche and since they are potential customers she felt the visibility she would gain from it made it a worthwhile effort in marketing her business. So she asked me to ghost write it for her.
I interviewed her and wrote a 500 word article in an area of her expertise. By interviewing her, I was able to use her language and mimic her voice. This is important because sounding different in person from your written voice can hurt credibility.
On the surface, the ghost written article addressed a topic of interest to the audience. It provided valuable content that would help them in business. But at the same time it was crafted to subtly position my client as a professional service provider. In essence…a soft, persuasive spin. And the About summarized her qualifications and provided her contact information.
I believe the article effectively accomplished both of those goals. And later it made me think.
Why don’t more people consider this? Whether you have a blog or don’t, it’s another way to extend your marketing efforts. Through that blog post my client…
