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What Men Need and Want…But Can’t or Won’t Say

One day this past February I had finished my morning workout at the gym and was drying off in the locker room after a shower. A group of other men were in various stages of the same process. Everyone was preparing for work. During the winter months, my skin dries out...

Should Writing Guest Blogs Be Part of Your Market Strategy?

A client of mine was recently asked to write a guest article as an expert in her field for an industry blog. The blog has a faithful audience within its niche and since they are potential customers she felt the visibility she would gain from it made it a worthwhile...

When Hope Is All You Have…Do You Have It?

My friend Ken called me a few days ago to share bad news. The doctor told him he has incurable cancer. No particular time frame was mentioned and of course, there are counter measures to take. But it’s clear that from now on, Ken will fight a battle. As we talked, I...

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