Professional, freelance copywriters charge between $45 to $100 or more an hour. A big cost difference for just a few hours of writing. So how do you choose the right freelance copywriter at the right price?
The challenge when selecting a freelance copywriter is you can’t compare apples to apples. Copywriters differ in writing styles, range of industries covered and experience.
The answer is to base your decision on value rather than price. Does the copywriter deliver what you’re looking for at a cost that adds to your bottom line? Are you satisfied with the results?
There will always be a certain level of subjectivity to your decision, but here are 3 criteria for making a determination.
Does The Freelance Copywriter Have A Voice And Style You Like?
Professional copywriters will change their voice and writing style to match the one you want. Like a good character actor. They become the person you want. But at the same time, every copywriter has a sweet spot.
Some copywriters have an aptitude for technical language. Some a strong business presence. And others a knack for play on words and clever sense of humor. Which one best represents the personality of your company?
And don’t think that just because you’re an IT firm it means you have to be dry and boring. If you’re a fun and light person who happens to also be an IT expert, be that way in your presentation. And find the writer that matches you. There are plenty of fun and humor loving customers out there looking for you.
Does The Freelance Copywriter Deliver Persuasive Copy?
Persuasive copy is clear, concise and COMPELLING. It’s the psychological aspect of copywriting. Art not science. And hard to define because there’s no clear formula.
But the copy has an enticing flavor that draws the audience in. Identifies and relates to their pain. And presents the solution…YOU! Which is where you cash in.
When you read the copy of the copywriter you’re considering does it convince you to…
Click on a link?
Return to a blog?
Swipe a credit card?
A copywriter’s ability to write persuasively is the X factor. And the easiest way for you to determine their value.
Do their e-blasts produce sales leads that result in sales? How many sales does it take to cover the cost of that e-blast?
Is their SEO blog article a good read, a soft sale that attracts new customers AND raises your rankings for certain keywords in search engine results? A copywriter that accomplishes all three is worth his/her weight in gold.
Copywriters that present you as unique…different…and better are always a good value.
Is The Freelance Copywriter Intuitive?
Think plug and play. Someone who gets it quickly and is off and running. Who quickly grasps your message and delivers it in the media you want.
Without a lot of hand holding on your part. They do their thing and you do yours.
There’s always an initial learning curve as a freelance copywriter adjusts to your particular language. But intuitive writers get there fast. And once they are, you won’t have to be.
You tell them what you want and they’re off and running.
The best part about a freelance copywriter from your perspective is you’re free to shop around. You try out different writers until you find the one that fits you best.
But keep in mind. Freelance copywriters are also looking for good clients. They’re measuring you just like you’re measuring them. And may pass on you for a better client.
Biblical Humility is largely misunderstood in modern culture.
And that’s unfortunate, because I think it makes people reject Christianity without really understanding it or even opening a Bible to check it out for themselves.
Here are three cultural ideas on humility through a Biblical lens.
Biblical Humility Minimizes Abilities And Achievements
You commonly see this idea expressed by athletes who are interviewed after spectacular game performances.
They’ll downplay their individual contribution like it was nothing special—even though you know it was—and instead, praise the total team effort.
Now I’m not second guessing every post-game interview or an athlete’s sincerity about teamwork. My point is that simply pretending to be humble is not Biblical humility.
It can actually represent false humility—a form of pride.
You see the Bible never discourages you from believing in yourself, expressing self-confidence or recognizing your natural abilities. God intends for you to enjoy and use them for His glory.
What scripture frowns on is when you take credit for them. Act like they inherently belong to you and make you superior to others. Pretending you don’t have them doesn’t fool anyone. It can be a thin cloak over a heart full of pride.
Biblical humility recognizes talents and abilities as gifts from God. Expresses thanksgiving for them. And uses them to honor God and advance His Kingdom.
Biblical Humility Means People Are Meek And Therefore Weak
Hollywood loves to portray Jesus as this frail, wimpy nice guy who let people walk all over him. It’s a common, cultural idea of meekness and humility.
But the Biblical idea of meekness is power under control. It’s the picture of a powerful stallion that willingly submits and responds to its rider. A more accurate picture of Jesus Christ.
He had access to awesome power, but controlled it. Not to advance his own agenda, but to carry out his mission in advancing the Kingdom of God.
In scripture Jesus…
Woke from a nap in a sinking boat and calmed a raging storm with a command—that’s exercising divine power. (Matthew 8:23-27)
Over-turned the tables of cheating merchants and physically drove them from the temple—that’s exercising power for a righteous cause. (John 2:13-22)
Fearlessly told a high ranking government official that could have spared his life who really holds the power over life and death—that’s recognizing your power, but choosing not to exercise it. (John 19:8-11)
Prevented anyone from harming him before he was mission ready—that’s exercising mission focused power. (Luke 4:28-30; John 7:28-30)
So what does this say about humility for me as a Christ-follower?
Well, it might mean a check on my manhood and standing down from certain situations. And if the situation dictates otherwise, to exercise control.
Not because I’m afraid or unable to defend myself. Or perhaps, even because I’m wrong. But because Biblical humility is purposefully, missioned focused.
Humility Carefully Manages Your Public Self-Image
Biblical humility rejects a carefully managed self-image that always looks spectacular. Of course, we all maintain a protected front to some degree. I’m not suggesting that authenticity is completely unfiltered.
But Biblical humility admits your human imperfections. It recognizes and treats others like we’re all on an even playing field. No one is more or less than anyone else. Completely all together. Has it all figured out.
When you pretend on any of this, that’s all you’re doing…pretending. And everyone knows it.
And don’t suggest you’re not attractive, smart, talented and gifted. When you are.
Biblical humility allows for a healthy, self-image. It’s not thinking less of and lowering yourself. It’s thinking more about and lifting up others. Not just with your words, but with your actions.
It’s following the example of Jesus Christ. Controlled power that purposefully uses your gifts and talents to advance the Kingdom of God.
About Chip Tudor:
Chip Tudor is an author, blogger and professional writer. He publishes books, humorous Christian drama, and thought provoking blogs from a Christian worldview.This blog is originally published here.
The New Year is often a time of spiritual reflection. And when searching for answers on life’s deeper meaning, many people turn to the Bible.
While I have a seminary education and study the Bible on a regular basis, I still feel like what I don’t know far exceeds what I do know about what its truths.
But I will say the scriptures have proven to be a reliable source of guidance for every single area of my life. Its teachings are practical, inspirational and eternal in application. So here are 3 guidelines to help you get the most from reading the Bible.
The Bible Is Relevant To Modern Life
Critics point out that the Bible is thousands of years old. An ancient document about ancient people speaking on far removed events not relevant to modern life.
But read it from cover to cover and you’ll discover eye-opening similarities between then and now. Okay, some of the Old Testament books get a bit dry.
But no other document in the world speaks with its candor about the reality, the struggles, the tragedies and triumphs of human life. All the events that took place thousands of years ago are taking place today.
The Bible covers every issue we face today and pulls no punches. It is transparent…even raw in how it honestly addresses…
Murder
Rape
Adultery
Incest
War
Sexuality
Eternal Life
Money
Success
Power
Relationships
Love
Peace
Contentment
And the list goes on
The Bible speaks with authority. Offers practical insights and advice. And in spite of all life’s difficulties, still presents hope. There is no other book that is more relevant for life today.
The Bible Considers Itself Absolute Truth
This is probably the biggest reason the Bible is rejected in our modern society. It is written as a prescription. It should be followed according to doctor’s orders.
But many of those prescriptions are uncomfortable and culturally unpopular. Love my enemies? Seriously? I’m struggling to love my family and friends.
So rather than conform our lives to its teachings, we conform its teachings to our lifestyle.
How?
By calling truth relative and treating the Bible like a menu selection. Pick and choose the parts you like and reject the ones you don’t.
Not how the Bible is designed for use, but still a worthwhile endeavor. Because truth is truth. And when you follow it…even in parts…even simply as good advice…you’ll benefit.
Because treating other people the way you want to be treated is not only a Biblical truth. It’s a sound principle that pays off in positive, practical ways.
But if you want to experience the Bible’s complete effect. If you want to experience its full, healing power. Then you have to follow the complete prescription.
Why?
The Bible Claims There Is Power In Its Words
The Bible claims to be the very Word of God. And it says those words are alive and active…penetrate even to dividing soul and spirit…judge the thoughts and attitudes of the heart.
Wow. Pretty deep, huh?
To be honest, I can’t fully explain what that means. I can say, God’s Word is not a magic formula. Words you repeat like hocus pocus, abra cadabra and poof, things occur. I will also add my own life is not a perfect example of any of them. Same is true for everyone else.
But they are words you embrace. Practices you put into effect. Principles you follow. Many of them are very simple. Hardly any are easy.
I will also say they are personally transforming. At least, it’s true in my own life and I’ve observed it in others too.
The key is in how you approach the Bible. If you read it like a historical document. Or looking for loopholes, special exemptions or to justify your behavior, you’ll probably experience limited benefits.
But if you read it with an open mind. With a willingness to receive it as absolute truth. And follow its prescription. It will change everything. Beginning with you.
Chip Tudor is a professional copywriter,
author and Pastor of Community Life
at Fairhaven Church in Dayton, Ohio.
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Sports often lure people away from church. But a church intramural sports league can grow your men’s ministry.
And when used strategically, a church intramural sports league can also be an effective tool for church outreach. Here’s how.
A Church Intramural Sports League Engages Men On The Sidelines At Church
According to the statistics, a typical church congregation is 61% female and 39% male. And that’s just attendance. Talk about actual participation in church life and the ratio shoots up to 70% – 80% female.
For the most part, men sit on the religious sideline. First by choosing not to attend church and then when they do, it’s worship attendance only.
When I took on leadership of the men’s ministry at my church, this staggering mismatch in gender involvement was like facing a climb up Mount Everest.
Why?
Well, men are not naturally relational like women. Women enjoy drinking coffee together and talking about their family. Men don’t.
But men are mission oriented and will aspire to a cause.
And that’s what a church intramural sports league gives them. An objective. A mission.
An Intramural Sports League Creates A Team Spirit That Can Be Spiritually Applied
For the most part, men prefer action. They’re warriors. A church intramural sports league gives them an opportunity to compete…to win. And winning is an achievement that men value.
And as they compete as a team…as they strive to win, they also build comradery with teammates.
Although men don’t relate like women, they do relate. They bond together as they pursue a mutual goal. And that goal can be turned into a spiritual purpose. A shared brotherhood.
An intramural sports league presents another distinct advantage. The league is built completely within the church. Guys playing against other guys from the same church.
Sure. It’s still competitive. Everyone plays to win. And sometimes, tempers flare a little. But it exists within a greater community that is part of a greater purpose.
And when the game is over, it encourages guys to part as brothers.
An Intramural Sports League Can Move Men To Take The Next Step
Team coaches play a key role in a church intramural sports league. Their leadership exerts influence on men to take the next step. It is a critical component in the engagement process.
For this reason, I’m careful about the men I recruit as coaches. They must set the team agenda and lead by example. Because they are the bridge that leads from the court to the church service.
When team unity is formed through a church intramural sports league and coaches exert influence, it helps move men together into spiritual activities. Perhaps, not all at once.
Most people will probably agree it includes one or all of them.
But where do they come from? Blessings randomly sprinkled from heaven? A successful enterprise? An enlighten state of being?
Or maybe something you do? Like giving back to the community or pampering yourself with a soothing hot tub after the kids are in bed?
Because if these words spoken by Jesus Christ are true, then why are so many people miserable? Why is Christmas saturated with sentimental feelings, and yet, the highest point of suicides during the year?
It’s often a time we turn to faith for answers. So as you reflect on life’s deeper meanings during this Christmas season and perhaps your own quest for the abundant life, here are some thoughts to consider.
To Find An Abundant Life Seek a Reliable Source of Faith
I believe happiness and joy are universal gifts from God that are available to everyone regardless of your belief system. Purpose you discover. Contentment you learn.
And we’re all turning to something in our search for them.
What is it for you? Is it proven? Reliable? Authentic? This is where you start.
And as you search, keep this principle in mind: Intangible rewards come from an intangible source. I think this is where many people go wrong.
They pursue the tangible—like money—to gain the intangible—like happiness. But it only leads to what king Solomon calls chasing after the wind. You can’t get there because the two run on parallel tracks.
Of course, there are many intangible paths to choose from. Which is the right one? And how can you know?
I’ve chosen Christianity as the most unique among all religions, paths to enlightenment and sources of happiness, peace, contentment and purpose. I talk more specifically about what makes it unique in my e-book, Christianity for the Average Joe. Check it out for a conversational explanation of what the Christian faith is all about.
Jesus Christ, its founder, claims to be God and the source of abundant life. Something only he offers. An exclusive claim and a big one at that.
Was he egotistical or self-delusional? And does he deliver?
Well, his path is not all that attractive to a contemporary mindset. It features denying yourself, following him and obeying his commands. So not only is he crazy, you’re a little crazy to follow him.
Which maybe explains why there’s not a bigger crowd following him today.
Even though I don’t think happiness, peace, joy, contentment and purpose are exclusive to following Jesus, he enhances them. Drives them deeper into my life. And builds in a resiliency that flourishes even through life’s ups and downs.
To Find An Abundant Life Embrace a Life Long Faith Journey
If you prefer something rational, materially rewarding or more inward and mystical, forget Jesus. Following him is the opposite of all that.
It’s a faith journey that’s outward focused—an approach radically different than every other religion and spiritual teaching. A formula that lives out his practical instructions in a community of believers.
Rather than a short-term fix, it’s a long term solution. And that’s what you should look for. Something that endures for a lifetime in the realities of a confusing world.
Contrary to some opinions, Christianity doesn’t have all the answers. There’s a daily struggle with doubts and your own, imperfect humanity. But there’s also an unexplainable, redemptive and personal presence that empowers and transforms you from the inside out.
And along with the other intangibles of happiness, joy, contentment and purpose, you find the most elusive, yet powerful expression on earth…hope. In this, Christianity stands alone.
To Find An Abundant Life Pursue a Faith that Keeps Pleasure in Proper Perspective
Ever watched a TV or movie scene where someone stumbles across the desert, dying of thirst and sees an oasis in the distance, but when they get there it’s a mirage?
That’s how pleasure is.
Like happiness and joy, I believe it’s a universal gift from God for our enjoyment. And when exercised and moderated within its design enhances joy, happiness, peace and contentment.
But ignore the instructions on proper use and what is intended as wholesome and sweet quickly turns unwholesome and sour. Followed by emptiness…longing…even bondage.
Pleasure seduces and allures with its charm. But when experienced only for its own sake, is a mirage. Another dead-end path to happiness and joy that leaves you feeling cheated and empty.
It contributes to and is part of an abundant life. But is unsatisfying by itself.
I guess, when you get down to it, the abundant life is so much of what so few of us want to pursue. And therefore, find it elusive. Always beckoning…and just out of reach. When it’s right in front of us all the time.
I wish you the best in your search. And hope you enjoy an abundant life and meaningful experience this Christmas season.
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