Large, growing churches that are composed of multiple ministries offer a variety of opportunities for the people who attend them. It’s often what attracts people to them in the first place.

But for the people who plan and lead church events within these ministries—whether you’re a paid staff or a volunteer—it presents a challenge for internally marketing your event in a church environment.

Because just like the world outside of church life, people set priorities and make choices on where and how to spend their time. Even though your event has the noble intention of furthering their spiritual welfare, it doesn’t mean they’re going to automatically flock to it.

Wow. Really shoots down the whole “I’m in the ministry to serve others” motivation doesn’t it?

This means you not only have to persuade people to attend the event you’re planning for their own spiritual good, you have to make sure you’re marketing message stands out among the other church ministries.

And now you’re beginning to ask yourself, “why am I doing this anyway?”

Don’t despair. Here are 2 simple principles that will help you.

• Know and speak realistically to your audience
• Partner WITH other ministries rather than compete

Know and Speak Realistically to your Audience

In a large congregation there are many people with a variety of needs. So who exactly are you trying to reach? Is that target audience clear in your mind?

Smaller churches tend to plan events with a general focus and for a general audience. But when you plan events in a large church setting, your events should be designed with a more specific purpose, audience and message in mind.

And here’s the biggest mistake ministry leaders make when internally marketing church events. They assume that people in the congregation intuitively know the event is for their spiritual good and are therefore chomping at the bit to attend.


I market to my church congregation exactly like I market to people outside the church as a marketing communications professional. I treat them as consumers. And consumers approach every opportunity with the attitude of what’s in it for them.

So when you promote church events, write your message from the point of view of the reader. What will they gain from this? How will they benefit? Be concise and use bullet points. Especially if you have 30-50 words in a Sunday worship bulletin.

Remember that your target audience may respond altruistically to a cause, but there still has to be something in it for them. An intrinsic benefit.

So don’t recruit church ushers like this:

We desperately need church ushers for our 9:30am and 10:30am church services. We need you to hand out bulletins, collect the offering and seat people. If interested, call the church office.

That kind of announcement will probably interest no one. And notice the focus of this message is on what WE need. Get this through your head:

Your audience doesn’t care about you.

I know. They’re in church so you would expect them to care. At least a little. And maybe they do slightly. But more likely, they’re already mulling over their choices for lunch.

So make your announcement positive, upbeat and focus on them with something like this:

Sunday Ushers
Do you like meeting new people? Enjoy helping others? Skilled in the art of friendly conversation? Here at First Church, church ushers serve on the front line and often make the first impression on guests. And we’d like it to be a great one! Is that you?

Then join us as you…

• Greet people at the worship center door
• Help them find seats
• Take up the offering

Contact with questions or for more information.

Partner with Other Ministries Rather Than Compete

As much as possible, I complement other ministry events. For example, I’ll plan a Men’s event to concur with a youth or children’s event. Then I encourage men to attend my event and take their kids to the children’s event.

My marketing message positions them as the family hero.

Give Mom a break. Take your kids to their ministry event at church and then you come to mine.

I plan strategically to make the men’s event relevant to their stage of life. In other words, I specifically plan a theme or topic targeted to men in the general age range of fathers of children to generate practical interest.

Because if they don’t see any value in the event I’m planning for them, the men won’t come. Family hero or not.

Then I promote my marketing message through Men’s Ministry vehicles, Children’s Ministry vehicles, and Women’s Ministry vehicles.

Yes, Women’s. Because women will often champion an event they believe will benefit their spouse and also presents something attractive to them—a night off from the kids.

It benefits the Children’s ministry too. Because now, parents encourage their kid’s involvement. So the two events feed and support one another and present a win-win for everyone.

There are other internal church marketing strategies and methods that will improve your church event attendance. Download my E-book Elements of Internal Church Marketing available on

It outlines a complete strategy to plan purposefully, market successfully and produce quality church events that attract participants and make a spiritual impact.

And if you work with new believers in the Christian faith or perhaps agnostics that want to intellectually explore Christianity, I’d recommend my E-book, Christianity for the Average Joe also available on Amazon.

It’s a simple, conversational explanation of Christianity’s main concepts for those seeking a better understanding of its basic belief system.


Two Lies That Make Men Reject Christianity

by ChipTudor on February 28, 2014

Look at most churches in America and it’s obvious—men as a gender group reject Christianity. Women make up over 60% of church attendance and the number grows when you measure involvement beyond worship services.


I’m guessing lots of reasons. But I think there are 2 cultural lies men believe that especially turn them away.

Lie #1: Jesus is a Wimp

I never hear this openly expressed. Probably if anyone did, indignant voices would protest in political correctness. Even from those who personally could care less about Jesus and Christianity. Which is exactly the point. That’s what I sense from many men.

They could care less about him. If you want to follow Jesus, well good for you. But he’s not a guy that I relate to as a man or see as relevant in my life. They don’t hate him. They’re simply indifferent.

This wimpy image is encouraged by a majority of the paintings that depict Jesus and the Hollywood movie characters that portray him. He’s commonly a delicate-looking, pacifist with long hair and soft features who wears long, flowing, dress-like robes.

His movie characters are so solemn, so benign, a paper doll has more dimension. Like a nice guy that wanders in benevolent aimlessness, performing good deeds, but with no real drive or purpose.

I’ve even seen movie characters of Jesus with blue eyes. Seriously?

To be honest, that image of Jesus doesn’t appeal to me either. I don’t relate to him or want to. So I understand why men reject him. And it’s unfortunate.

Because the Jesus in scripture is nothing like that guy. But you have to examine scripture. You have to ignore the modern artistic renderings and Hollywood scriptwriter’s interpretation of him that’s based on another Hollywood scriptwriter’s interpretation.

Here are some scriptural images that present a different view of him.

Jesus was a Carpenter

Although this fact is generally known, the difference between then and now is often misunderstood. A first century carpenter was nothing like a carpenter is today. No cool leather tool belts, pneumatic nail guns and smoothly milled two by fours. Scholars suggest they likely worked with stone more than lumber because rock was a far more abundant resource in that part of the world than trees.

Soft and delicate? A guy working outside hauling boulders more likely had a weather beaten, rugged physique.

Turn the other cheek?

Yes, Jesus said that. But the context was referring to a light slap of insult. Restraining yourself when someone tries to goad you rather than simply hauling off and slugging them. It’s not talking about an attempt to intimidate or harm you.

Take a closer look at his interpersonal encounters in scripture and you’ll see Jesus never cowered before, nor was he intimidated by anyone. Not the religious leaders of his day, the High Priest at his mock trial, or the Roman governor, Pontius Pilate that ultimately gave the nod for his crucifixion. He chose not to fight back because it was part of God’s plan. Not because he was a coward or weak.

A Man of Power, Purpose and Action

Jesus the carpenter was the only one NOT afraid in a boat among career fisherman, on a sea, in the middle of a raging storm. In fact, he stood and authoritatively commanded the storm to cease…and it did. Now that’s power.

Movies seldom capture it. But the Jesus in scripture had a very specific, very intentional purpose that he successfully accomplished. You can reject it…and the numbers confirm a majority of men do…but it’s hard to deny the very clear message when you take the time to read it.

Jesus assembled, trained and inspired an uneducated, rag-tag group of common men that effectively built an international following still thriving 2,000 years later. That’s influence and leadership. There’s something far more compelling, far more real about Jesus than the popular stereotype portrays.

Jesus was Meek

Think this contradicts the image of someone that commands a storm to cease? Not when you understand the Biblical meaning of meekness. Unlike, our modern idea of mild manner, passiveness, meek in its Biblical context means power under control.

Jesus had all the power in the world at his fingertips. But he chose to control it. Like a powerful stallion under the control of its rider. He submitted (not a term we like) himself to the will of His Heavenly Father. He didn’t have to accept crucifixion…he chose to. The most tortuous, most brutal form of execution ever devised. How many men today could do that…without ever breaking down into a whimpering mess? Jesus did.

Lie #2: I Can Do it Myself

Not only is Jesus considered a wimp, he’s a wimp that’s simply a crutch for guys who can’t stand on their own. That’s how many men view religion anyway. Real men don’t need help.

Frank Sinatra crooned I Did it My Way. Buford Pusser walked tall and carried a big stick. Martial arts expert Steven Seagal put down 10 guys with his bare hands without suffering a scratch. And Bruce Willis cracked fearless jokes while he single handedly defeated a small army in Die Hard.

The message? Man up. Do it yourself. And if you go down? Suck it up. Rub some dirt on it and walk it off.

Except sometimes when you go down you’ve actually torn something or broken something and you can’t walk it off. You’re in real, undeniable pain. At best, you hobble off the field with your arms around the shoulder of two other guys—one on the left and one on the right.

The truth? Sometimes you don’t have all the answers, all the resources, all the strength. Sometimes you hurt…maybe even cry. Sometimes you need friends and teammates that support you, that have your back. Sometimes you need help.

Of course, with all those lone hero role models that can shoot bazookas with one hand and shrug off mortal injuries like a flesh wound challenging your manhood, who’s going to admit it?

Okay, I will.

I believe my Godly role is to serve as provider and protector for my family. And for that, I must sometimes act as warrior. It explains my competitive nature. Where that drive and ambition comes from. It’s a natural expression of my masculinity. And I don’t apologize for it.

But for me, Jesus is not a wimp and following him does not mean handing in my manhood. It means submitting it to God through meekness—power under control. It means harnessing my natural drive and ambition into a purpose-driven faith. Choosing a path of integrity. Doing what is right in the eyes of God. Striving to be a man of principle and character.

And that takes both courage and walking in unity with other men. I will fall…often. And when I do, I will struggle to my feet and keep going. And sometimes…in real life…my brothers help me hobble off the field.

But I press on. Because the Jesus I find in scripture is someone I can respect and follow. And through the power of God, and the support of like-minded men, that’s what I will pursue.

I invite other men…real men…to join me.

{ 0 comments } steals content

February 20, 2013 has stolen my content. And they continue to publish it on their About Page. You will find the content at this url:
I asked Elena Maria to either pay me for the content or remove it. She removed it from the Home Page, but not the About Page. It’s now been over a year so I think [...]

Read the full article → is a Content Thief

February 5, 2013 is publishing stolen content on the About Page of their website. They hired me to write it, published it on their site, but never paid me for the work. It’s been over a year now and they still haven’t paid. So any pretense about lacking money to pay is a flat out lie. sells after market automobile [...]

Read the full article → Illegally Publishes Website Content

January 24, 2013

The content on the About page of is stolen. I’m the author but have never been paid for it. Although I’ve informed Elena Maria, the owner of that she needs to either pay for it or remove it, she has not done so.
It’s been posted on the About page of for over [...]

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What Men Need and Want…But Can’t or Won’t Say

June 7, 2012

One day this past February I had finished my morning workout at the gym and was drying off in the locker room after a shower. A group of other men were in various stages of the same process. Everyone was preparing for work.
During the winter months, my skin dries out and itches uncomfortably during the [...]

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A Reasonable Approach to Christian Faith

May 30, 2012

Some claim that Christian faith and intellectual reason are mutually exclusive. You form beliefs through one or the other. But in Christianity, faith and reason actually work hand in hand.
Let me explain.
The argument that pits faith against reason generally goes like this: Christian faith is a subjective, religious experience that is based on little or [...]

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Christianity for the Average Joe

May 8, 2012

The following post is the first chapter of my E-book Christianity for the Average Joe. It’s available at
             You Think?
The ability to analyze, reason, and create is what separates humans from animals. Christianity says these faculties and a spiritual awareness form the image of God.
 A recent, religious study revealed that 93% of the young people surveyed [...]

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Three Questions to Guard Your Hurtful Words

July 21, 2011

Words from a wise man’s mouth are gracious, but a fool is consumed by his own lips.
–Ecclesiastes 10:12
It’s thoughtless speech that’s often the most damaging. You know…the first thing that pops out of your mouth. A quick comeback, a sudden observation, an un-evaluated…uh, evaluation. And impulsively…it’s out there…dangling in the air like a noose [...]

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Individual Responsibility: Building Your Part of the Wall

April 25, 2011

It seems like Americans are increasingly looking for bailouts. And it bothers me. Because among other things, I believe it’s our readiness to accept individual responsibility and take personal initiative that makes us distinct.
Take that away…start immediately looking to the government to solve problems…and we become a docile herd of cattle waiting to be cared [...]

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