There are differences in the way you approach copywriting for print, digital, and online media. The rules change between writing copy for a magazine ad, a story for a trade publication, and an article or blog that is search engine optimized for the web. They change again when writing a TV, radio, or video script. I enjoy the challenge of writing for all of them.
I’m also familiar with the different styles and unique terminology in various industries and among small, medium, and large companies. I’ve represented a wide selection of clients — professional, technical, and manufacturing. I know how to speak trade jargon when writing for business to business and common language when writing to consumers. And I change my tone of voice to reflect the style that best supports the professional image you want to project.
Here are a few copywriting samples that demonstrate my ability in several formats to give you an idea of my writing style. I can show many other writing samples along with links to websites I’ve written the copy for as well. Let me know what else you’d like to see and I’ll send it to you.
Contact me with questions and to discuss your copywriting project. I appreciate the opportunity to work with you.
- Allied Network Brochure
- Clear Advantage Sales Letter
- Eastpoint 10 Wilmington Mom Daughter Spot
- Elizabeth Diamonds Valentine Radio Spot
- Hartman Design SAI Ads 2
- Imre Toolbox Ad
- Lindeblad story–Piano Improves Academics
- Navistar Baseball Story
- Next Generation Video
- Ohio University Lancaster 60 Sec Radio Spot
- PMG Carter Grandle Case Study B
- Sales Loft Final
- Strang Realms Internet Trade Copy
- TAS Logistics Release