The U.S. Postal Service—A lesson for national healthcare?

December 30, 2009

A recent article in my local community paper reported that the U.S. Postal Service may close the post office branch conveniently located in our neighborhood. A bummer. I drive past it frequently and often make quick stops to mail letters and buy stamps. I even like the friendly, folksy attitude of the clerks. Well, most [...]

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It’s all in the words you write…right?

October 30, 2009

The problem with writing words is that words commit me to nothing. They don’t necessarily communicate my real thoughts, values and beliefs. They don’t always reveal what I consider important. They don’t always represent who I really am. 
However, my behavior says a lot about me. If I say I love my wife and kids, but [...]

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Is the customer always right?

September 30, 2009

Customer service is important. And in a highly competitive environment characterized by a slow economy, it is paramount to survival. Customers know this and can abuse their power. Tell me what you think about this story:
I was writing website content for a customer. I had already significantly reduced my fee just to land the project [...]

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Writing Comedy Church Skits

September 6, 2009

My professional bread and butter work is freelance copywriting, but I’ve also enjoyed writing and directing a variety of comedy dramas for my local church in a volunteer capacity for many years. It mostly involves comedy skits that are used as part of the church worship service to illustrate or support a particular theme or [...]

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Are you delivering the write level of customer service?

March 27, 2009

As a freelance copywriter, the writing part of an assignment is only one aspect of your business. You also have to market yourself to land the job and collect payment when it’s complete. Attention to customer service is the glue that holds everything together and facilitates a smooth, trouble-free process. Here are 3 tips to [...]

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SEO article writing—reaching the top search engine ranking

March 3, 2009

Search Engine Optimization (SEO) is the internet buzz word of the day. It has to do with the various manipulations by which you achieve the highest ranking in search engine results. In other words, when someone conducts a Google search and types in words related to your business, your name comes up on the first [...]

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Humanize Yourself—Write a Good Word

February 13, 2009

In marketing my freelance copywriting business, I communicate regularly with clients and potential clients through various professional online networks, social media channels and e-mail. I’d rather meet with people over a cup of coffee. It would be much less complicated. Because it’s easy to misconstrue a text message. So I’m careful about how and what [...]

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Image is everything…you think?

January 22, 2009

A customer told me he was unhappy with my copy because he felt it didn’t make his company look as good as the competition. He said, and I quote: “in this business image is everything.” Then he proceeded to stiff me on the balance of what he owed even though he’s still using the copy [...]

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The write freelance jobs from writer websites

March 6, 2008

 There are several writer sites on the Internet I visit regularly to check out freelance writing opportunities. I’m not sure why. Perhaps it’s force of habit. Maybe the undying hope that I’ll land my dream assignment writing from a beach in Hawaii. Most likely however, it’s simply their entertainment value. Because I’ve responded to thousands [...]

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Why you should hire a copywriter—persuasive writing that sells

October 20, 2007

Several years ago I had an ongoing writing gig for the local newspaper. It sponsored a special real estate section in the Sunday edition that featured a number of available properties. My job was to visit those properties and write up a review that appeared in the paper with my byline. The byline was nice, [...]

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